MODUS has developed a pop-up concept for the city Silkeborg to attract more people to move to the city.
The concept consisted of a concept that drove from city to city. In the pop-up space families could gain insights of the opportunities in Silkeborg through play and activities – rather than traditional online marketing.
The concept was designed to be inexpensive - and easily transportable with a truck. All elements - which should not be built - e.g. canoes, bicycles etc. were borrowed from local companies.