JACK & JONES
Jack & Jones
Omni-channel, a project for Jack & Jones, consisted of customized jeans - where the customer could design his new jeans in the store.
The concept, “Designed by you, crafted in Italy”, created a link between online and offline sales, where the customer also could design from home. We created a new interaction between the customer and the store, which gave the customer a whole new experience in the store.